Home » Iconoclast: A Neuroscientist Reveals How to Think Differently by Gregory Berns
Iconoclast: A Neuroscientist Reveals  How to Think Differently Gregory Berns

Iconoclast: A Neuroscientist Reveals How to Think Differently

Gregory Berns

Published
ISBN : 9781422115015
Hardcover
250 pages
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 About the Book 

What makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure,MoreWhat makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers. Leading neuroscientist Gregory Berns shows how in this tour of the science behind thinking differently.