|About the Book|
If you’re reading this, you’ve got high hopes and big plans. To be your own boss—with no one breathing down your neck, no more deadly meetings, no more nonsense. Just you, your good ideas, and your internal drive determining your destiny.Does thatMoreIf you’re reading this, you’ve got high hopes and big plans. To be your own boss—with no one breathing down your neck, no more deadly meetings, no more nonsense. Just you, your good ideas, and your internal drive determining your destiny.Does that sound liberating? It is! Does it sound scary? It’s that as well. Making the jump from employee to entrepreneur is an alluring prospect that millions pursue every year, yet the odds of success are daunting. More than half of all new businesses fail within three years—many because of avoidable mistakes.But now you can get the honest, real-world information you need about what it takes to succeed. Owner and cofounder of the award-winning ItsYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Wilson Solovic has years of experience in the small-business trenches. In It’s Your Biz, she delivers an unflinching account of the skills and attitudes prospective entrepreneurs need to get a business up and running, and a no-surprises game plan for making your venture profitable and sustainable.From planning and funding to promotion and pricing, you’ll get practical advice that can ensure your success as you leave the safety net of being an employee to enter the high-risk, high-reward environment of business ownership. It includes how to:• Gauge whether you have the qualities needed to succeed• Prepare for drastic culture shock• Build a business plan that works• Focus on providing market solutions• Choose partners, advisers, and employees wisely• Promote your business on a shoestring budget• Protect your company and yourself• Make the most of bootstrap financing• And much more!Susan Wilson Solovic is owner and cofounder of ItsYourBiz.com, a highly successful video news and information site for entrepreneurs. She is a weekly small-business contributor on ABC’s Money Matters and a featured blogger on The Huffington Post, AllBusiness, Fast Company, Constant Contact, and other sites, as well as a monthly columnist on WSJ.com. The author of several books, including The Girls’ Guide to Building a Million-Dollar Business, Solovic has served on the National Women’s Business Council and the Women’s Leadership Board at Harvard University.Ellen R. Kadin is Executive Editor at AMACOM Books, specializing in business books, and a part-time writer.